If you express it in the vocabulary commonly used on FT (several of your examples are used only by one or two people in FT), the reaction of the typical respondent would indeed be, "Huh?".

But go back a few years to the SaveSkyMiles campaign. When the issues are expressed in terms that people understand (lost upgrades & mileage), it's successful. When people outside FT encounter the award calendar, for example, or find perhaps that the 25,000 mile trip he/she expected is never actually to be had (at least not to any he/she actually wants to go), there opinions shift. Ask all the people whose miles were unexpectedly expired not too long ago how they feel about it. "Hit me again, I love it?" I rather doubt it.

Under Rob Borden & Jeff Robertson, SkyMiles has morphed into an AMEX marketing program where the customers (frequent fliers) really mean nothing. It's evolving into a shell game that ultimately will collapse.