Originally Posted by
PVGMSP
IMO, Delta should definitely use the names/brands of WorldPerks, WorldClub amd World Business Class;
I agree about the WorldClub and WBC but not so sure about WorldPerks. If you mention WorldPerks to a non FF they wouldn't even know it is a frequent flyer program. SkyMiles is easily identified as such.
Originally Posted by
respectable_man
No doubt people at DL think their names are much better
You know, I disagree with this. This was a merger than was only very slightly tilted in the Delta direction. It was nearly a merger of equals. Many, many employees from NW are going to gain management positions at the new DL. Having said that, yes, it is an ATL based airline with top management former DL employees but don't forget Oscar's roots.