FlyerTalk Forums - View Single Post - Thoughts on Five Guys (the hamburger place)

Nov 19, 2008 | 9:43 am

#78

mrviognier

Join Date: Jul 2008

Location: San Luis Obispo, CA (SBP)

Programs: AA EXP 2M, Delta Flying Col., US Air Gold, Marriott Plat, Hilton Plat, SPG Plat, Hertz Pres.Cir.

Posts: 152

Quote:

Originally Posted by astanley

I like the signage. Cheap, effective, works. The franchise is about as no-frills as they come; I'm sick of the over-marketed "experience" and "differentiation" that so many franchises are rife with.

Cheers,

-Andrew

There's overkill and then there's subliminal. And then there's terrible. I'd cast them into #3.

You're right...it is cheap. But I'll respectfully disagree...it doesn't work. You want your customers to have a good experience overall. Going to 5GB&F makes you feel like you've walked into a government cheese store.

Reply