Originally Posted by
mrviognier
The company has benefitted from enormous growth over the past few years...and it's precisely one of the reasons it may fail in the long run. An unattractive In-And-Out wannabe with terrible signage. Here's my bet: these folks will run the same route as Krispy Kreme: big buzz, big growth, oversaturation & customer burnout.
I
like the signage. Cheap, effective, works. The franchise is about as no-frills as they come; I'm sick of the over-marketed "experience" and "differentiation" that so many franchises are rife with.
Cheers,
-Andrew