Well, I did a little snooping online and found that you could log into the site without registering just by typing "demo" in the username and password fields. Just for fun I checked hotel availability on their site. You enter the location and dates you want, and the site then presents you with available hotels. I put in Pigeon Forge, TN the Friday and Saturday after Christmas. One of the options it gave me was a Best Western with a total tab of about $295 -- even after the $50 gift card was applied. Checking availability at the same hotel directly from the Best Western website show a total tab of about $180 for the same type of room on these dates.

My conclusion: this is a sucker bet and a waste of mycoke reward points. I just wish they would offer Delta Skymiles or HHonors points again!