I get pretty much the same result as tom911, but I have been able to get a few people to realize the potential benefit they can get by doing the same things they're doing in a slightly different way. Amazing how the light goes on after they take one flight with me since I get them upgraded, through all the short lines/hidden connections in airports, and at a price cheaper than they knew existed.

Until they fly with me, it's really difficult because they can't see the benefits they're leaving behind. Just consolidating purchases on the right credit card can make a big deal.

And I'm not nearly as big into it as some people on these boards...