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Thread: What is the mission statement of British Airways?
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Old Nov 10, 2008 | 10:10 am
  #11  
washbag
 
Join Date: Aug 2006
Posts: 22
I don't think we call it a mission statement anymore. I think it's now the Customer Promise. Which is part of 'The BA way'.

'Our aim is to deliver our promise of an upgraded experience to all our customers. We aim to achieve this by delivering BA Basics and Brilliance'.
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