Las Vegas (CES, Booth #N109), Jan. 7, 2004 -- Sony Corporation of America and United Airlines today announced a unique and exciting program that enables United Mileage Plus® members to earn and redeem Mileage Plus miles for music. Through the agreement, Sony Connect Inc. will develop and maintain a co-branded Mileage Plus music website that will offer a broad range of albums and tracks supplied by the new Connectä music service, which is being launched by Sony Corporation of America in the spring of 2004.
“We are very excited about our partnership with United Airlines,” said Jay Samit, General Manager, Sony Connect Inc. “This is a great opportunity to introduce millions of consumers to our new Connect music service, which will offer an easy-to-use and secure means of acquiring music online and downloading it to a wide variety of Sony portable devices.”

“United Airlines is always looking to strengthen the world’s leading frequent flyer program, Mileage Plus,” said Robert Sahadevan, Senior Vice President, UAL Loyalty Services. “This exclusive arrangement with Sony, the worldwide leader in electronics and entertainment, provides an innovative and exciting way for Mileage Plus members to earn and redeem miles. Connect is poised to become an important part of our members’ everyday lives, and we are very pleased to be partnered with it. ”

There are currently over 43 million Mileage Plus members around the world. The Mileage Plus music site plans to launch simultaneously with the launch of the Connect service in the spring of 2004. Mileage Plus members will receive more information about earning and redeeming miles for music through member emails, statements, and at www.mymileageplus.com.

http://www.united.com/press/detail/0,1442,51578,00.html