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Old Aug 30, 2003 | 2:58 pm
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gleff
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<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by FIKMM:
A few MBA thesis have been written I suggest reading the Loyality Article in harvard Business Review. Also data from FT was solicited from these boards. Hope this helps. </font>
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I seem to recall the HBR article you're likely referencing but can't find it... IIRC it was once posted here by Eugene.

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[This message has been edited by gleff (edited 08-30-2003).]
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