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Thread: Reading up on loyalty programs
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Old Aug 30, 2003 | 2:44 pm
  #2  
FIKMM
 
Join Date: Mar 2002
Location: Pittsburgh
Programs: MM,flyer AA,UA, LH Senator
Posts: 201
A few MBA thesis have been written I suggest reading the Loyality Article in harvard Business Review. Also data from FT was solicited from these boards. Hope this helps.
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