I'm basing it on my old AV480 and then 4100 having 80 and 100GB of memory when Ipods had 30GB max, and didn't come close for another two years. Also that I was watching video on my archos about 2 years before the video Ipod, which had a screen four times the size and three times the memory. 'Ecosystem' yeah, the Archos can play most Codecs, Apples cannot, its limitations, not "ecosystems".