Originally Posted by
penguin1
Thanks, Brian
However, I am wondering how SWA knows that there is a lack of customer demand. How do you measure customer demand for something you don't offer?
I haven't seen a poll asking about this but that doesn't mean there hasn't been one.
Does "continuous improvement" ring a bell?
Just curious.
Well I can't speak personally on this specific issue, but our Customers have never been shy about speaking their minds. Our Leaders look for trends and requests through a lot of channels like phone calls, correspondence, focus groups, forums like FT, and surveys just to name a few.