I have to start by saying how impressed i am with the amazing response of phillipas. I wish i would have wrote it first..

I think that the great advantage of FlyerTalk is that there will never be a shortage of aviation "nuts" who want.. no wait, need to discuss their frequent flyer programs, received information and share it and generally communicate with fellow travelers.

From a business perspective, i think FlyerTalk will only grow advertising revenue wise but that's not what we are here for... (even though i would love to get part of that revenue (wink) )

I believe that over the years more and more people will discover FT as with the economy being on a downfall pattern people will want to maximize the options available to them via their frequent flyer programs, mileage runs, status etc.