Originally Posted by
CPMaverick
A full fare customer is one that UA wants. Whether they fly 25k a year or not, they are far more profitable for UA, probably make UA more money with that one ticket than 25k worth of L fares.
Probably true, but United has long made it obvious that they value status above all else. Upgrades are based on status. Compensation is based on status. Seating is based on status. It seems the only thing that's based on fare paid is meal preference (and even that's primarily based on status).