Fly British Airways First just once and you will never want to sit in back going to Europe. BA is one of the few remaing that still give the full first class treatment like the old days from Pan Am. Covet thy First Class seat. What people talk about on Flyer talk is also why so many executives fly private. They do it once and they are addicted! Justify it logically or economically? No Way! Now just wait for everyone to chime in with words like "more productive" "time saver" "allows me to work in the air" It is all excrement...just human nature, which is everyone, likes a little luxury.