Asiana has been awarded for its great 'soft product' customer service, something obvious fromt the links below.
I'll add links from topics in the Asiana forum relating to SYD-ICN flights below, too.
In the meantime:
"Asiana Airlines FA's offer service that is as near to perfection as possible"
"This is the world's largest and most respected Award to recognise Cabin Staff Service Excellence, and is a clear sign of where passengers can expect to receive the best quality of onboard service. Judging from the increasing performance of Asiana Airlines in this cabin staff category, they are rapidly becoming the Best Practice against which other world airlines will benchmark standards".