I'm based in Sunny Southern California, but I'm visiting Hong Kong at this instant.

I speak and read zero Chinese, yet I'm getting banner ads today in Chinese at the top of FlyerTalk pages! Huh? Can't FlyerTalk figure out that I'm logged in, and then base the banner ads on the fact that I'm based in the US?

And most of the of the location-specific ads I can read are for products I can't use (like Hong Kong based credit cards that I doubt I can apply for with only a US address).