Originally Posted by
fozz
In loyalty programs, you should focus your loyalty on the ones that are the most loyal to you. But, how does one quantify loyalty in this case? Simply by the purchase of one ticket or your cumulative purchases within a given period. Onepass is setup to reward you benefits based on your cumulative purchase. Y-Ups are not so there is a disconnect. With the current Y-Up policy is basically saying "We care more about money than loyalty".
What do A fares say? The nerve of CO giving a first time flier a seat up front before a Plat just because they paid a little more. If that's not a disconnect, why are Y-ups a disconnect?
Of course CO cares more about money; CO cares about loyalty insofar as it's a proxy for money.