Why doesn't AS match SW Anytime fare?
I have been monitoring AS' fare vs SW SJC/OAK-SEA fare for a few months. I keep noticing that AS' value fare is always $2-$5 more than SW's Anytime fare.
Tonight, I looked at a few SEA markets (SEA-LAS/DEN, etc) and notice that SW's Anytime fare is always a few dollars less than AS. How come AS doesn't match SW? They can be loosing a lot of last minute business!