Interesting thread...and for many reasons.

It's an interesting company from the top down. They are only in 6% of the North American fast food market. No debt. All growth is financed from within. Better per unit sales than McD's and they are only open 6 days a week. 40 straight years of steady or growing sales. Went level in 80-81 but never a down year. Will be a 3 billion dollar company this year. Takes stewardship of all they have very seriously. Bold in the marketplace at a time when most retailers hold their fingers up to see which way the winds of opinion are blowing and choose their values accordingly. Is being very intentional about transitioning the company through the 3 generations (#1 being the founder) that are currently working for and leading it. So many other companies fail in this area. I could go on.

My family drives 16 miles one way no matter the price of gas to eat there at least 3 days a week.

I've eaten so many #1 Combos the last 5 years that I'm exploring the menu a bit these days and finding new things I like like the Wraps and the salads.

I frequent one in the DFW area (Waxahachie, TX) when traveling that is hands down the best customer service venue of ANY retail establishment I know of the in the entire U.S. If you are in the area check it out. It's pretty over the top and I pretty much like it that way.

^^^ to CFA!

One other thing. Don't judge it based only on the A Concourse version at ATL. That's run in a different vein than the mall or FSUs. Quality and selection are much better at the other two locales. Just fyi...