Originally Posted by
JerryFF
Incentives are a very tricky and complicated aspect of running a business. I do not have the real answers, but having worked in several businesses, I do know how complicated it can get deciding whether coupons are or are not worth the effort and the cost.
Yeah, but for YEARS a number of decent restaurants participated with the Entertainment books. And for years now, that participation has declined markedly each year. It's almost like the entire restaurant industry has concluded that Entertainment coupons aren't good for business.
It would seem to me that price discrimination and promotional pricing would still have a place in the industry. I mean, a site like restaurant.com has GROWN in recent years, and their discount scheme isn't all the different. I'm just trying to come up with an explanation why Entertainment seems so much less attractive to the trade.