This is my first year with a significant number of HH hotel stays (I'd be playing the SPG program, and signed up for a HH credit card after the initial SPG devaluation). I've never looked at the earning choices for hotel stays that carefully, and always assumed I'd be "better off" maximizing hotel points and not "double-dipping" with airline miles.

But now I'm less sure. Hilton seems to offer plenty of promos for extra airline miles, but not promos for extra HHonors points. Like right now I'm looking at a fall promo that gives you a double credit on Southwest for every HHonors stay (basically, you get 1/16 of a domestic airline ticket for every stay). That seems to be significantly more lucrative than the extra HHonors points unless you're staying many nights or running up a huge hotel tab.

Any suggestions on when to take extra HHonors points and when to take the airline miles would be greatly appreciated. Thanks.