Pan Am was wonderful. Still hard to imagine that they don't exist. Free helicopter from Battery Park to JFK for Bus/First passengers on the transcon. Routes around the world. They had an upgrade award once that was good on *any* paid ticket. I had a consolidater ticket (free from VISA, but VISA paid something) and they allowed me to upgrade to Bus (with my wife) on the nonstop from LAX-LHR. Clubs with free liquor in the US. The snottiest flight attendants you ever met if you were in Coach (pure cattle in their view) but classy service in Bus/First. A 747 from LAX to SFO (stub on long range route) so I could go business for $42 instead of coach for $35 (I was one of the few who wasted $7).