October's here...as of this morning, the new Elevate upgrades to the website are live. Can now select 'display as points / dollars' in the Book a Flight section of the site.
The important info:
Minimum point spend for transcon is 6,930 each way Main Cabin, and 48,558 points each way for First.
Short haul trips start at 2,279 Main Cabin each way, and 9,721 points each way for First.
Seattle to LA clocks in at 3,674 Main, and 12,512 First each way.
More details: Points go up on a graduating scale as the availability goes down, in the same way as fares. (i.e., transcon main cabin $149 fare equals 6,930 pts; when the fare goes up to $209, the points needed to redeem goes to 9,721) You can mix and match, by purchasing as separate one way tickets. You can use points to purchase for other people, but points are not transferable. You can upgrade a points ticket the same as a purchased ticket within the 24 hour window before flight. Changes and cancellations are subject to a $75 redeposit fee per itinerary, per guest on Main Cabin fares, after the first 24 hours. First and Main Cabin Select are not subject to change/cancellation fees. (Which also says something about future purchased MCS fares.) Still no elite status, aside from Founding membership, which has a new logo. No capacity controls or blackouts. Credit card (coming soon - if we still have credit in general

) will be a no annual fee Virgin America Visa Signature. (What's been released so far: Earn should be normal 5 points per dollar on tickets, plus 3 points per dollar on VX tickets/on-board/Red, and 1 to 1 for everyday purchases, plus bonus Elevate points for getting the card.) Everything regarding the card is still subject to change. (Phew!)
In addition to points redemption, there's also a new, expanded Elevate home page info-box and My Account section, as well as a slightly redesigned Elevate main page.
The additions to the site are still beta, as they make sure everything works properly. Note also, the (future) Enjoy Your Rewards tab of the My Account section is not the same as points rewards for seats. Partners are still not up yet, either.
Couple other items of note: eleVAte is now Elevate. No, I don't know, either.
and
All points earned through Sept 30, 2008 will not expire until March 30, 2010, due to the delays.