OK, so I made up the word designerfication. Anyway, this trip I noticed so many more grossly overpriced, designer-name stores than a year ago--the whole new wing at Ala Moana mall, more tenets at Royal Hawaiian Shopping Center, and even the DSF Galleria is undergoing remodeling for more designer stores. What gives? Why are all these designer names in demand here? Maybe because I don't shop these stores at home, I don't get it.