Time span to do a promo like this:
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Scenario 1:
Person makes test drive
Person fills in form and sends it
BA/Jag's promtion agency open the
enveloppe, check the validity of it and enter it into a computer
The computer runs a script that sends the EC number to BA HQ every night and the miles get posted.
Member happy.
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Scenario 2, BA's quite probable real life case
Person (does or does not...) make a test drive
Person fills in form and sends it in
Enveloppe is stashed with the 100's of others in a big box on someones desk
2 weeks later second box is added
3 weeks later thrird box is added
8 weeks later at the end of the promo people wonder why there are so many boxes
BA promo staff come together to figure out who is going to open all those **** enveloppes
Enveloppes get opened and EC number is written on a list
4 weeks later they are done and the list is faxed to the uk
People start complining that their miles are still not posted, turns out fax wasn't readable
Fax sent again, staff member in UK on vacation
Staff member returns, passes long fax to IT man to enter into PC
Database conversion of EC numbers fails, have to re-enter all numbers again
Numbers all entered, awaiting approval to give away 100 million miles to test drivers
Meeting about miles cancelled
Meeting rescheduled
Meeting approves miles
IT staff responsable for miles database postings is on vacation
IT staff member returns and finally adds the miles to a batch script that will run next week, or so...
Miles post
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