Wow! That is some really interesting info. I wonder what the cost was of Coach hot meals back in the day----$1 a meal?
The highest cost for FC certainly must be beverages...
Wonder what UA gets charged for a can of soda or a can of beer by the caterer? I typically pay about .25 for a soda, .75 for a beer, buying it retail...And then they get charged additionally (maybe .50 like a BoB meal to load it?) to load each one on the plane?
USAir is up to $7 for a beer/wine/liquor. Even if they got charged $1 for the can and .50 to load it, that's still a damn good markup on it...Even at $5, it's a hell of a markup...