They won me over long ago
I do think they'll win this war, meaning many more customers through their straightforward pricing which is shown clearly through their 'no fee' ads. I appreciate their honest attitude toward me, the customer.
Furthermore, one of the very best WN attributes is the no fee change. This is just one of the reasons I fly WN.
AA in D/FW has much to fear when they truly are, in the future, able to go head to head.
Rock on, SWA!