<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by chitownflyer:
This means thst you have more common sense than those brilliant McKinsey types Oz.</font>
But sadly not the same wage packet.
Not all agree, but I personally feel this current swathe of promos is THE smartest revenue building initiative I have seen emerge from UA all year.
I imagine it will result in multi-millions of dollars of EXTRA bookings .... which right now is cream for them.
Other than Flyertalkers the average flyer has not got a clue so many promos are out there, so the whiff of desperation is not so evident.
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Go look at the Starwood Forum. They are handing out Gold Elite cards to everyone with a pulse. That is a win-win for Starwood long term, and this will be a win-win for UA, as Status points mean nothing to them except "possibly" loyal flyers next year.
It IS clear I do not have an MBA, as I too do not understand why ALL elites are not targeted ... for exactly the same reasons as
GadgetFreak outlines above.
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