I've been with MPC since 01 as well and never got any anniversary upgrade. For the past 7 years I've been either Silver or Gold and the number of op-ups I get is quite small compared to what I read on this site. I think it may be due to the flight choices I make (I don't like to fly during busy flights 9AM, 6PM.)

I have however been upgraded quite a few times on my long haul flights. J-F 3 times already going HKG-YYZ.