Originally Posted by
Guppy10
Have a colleague considering advertising in Highlife (nothing big or glamourous) and I just can't recall picking it up (unless the flight has been seriously delayed and there's nothing else to read).
Not worried about the merits or otherwise of advertising, just interested to know how many regular BA travellers actually read it. Do you?
Sometimes, when I forgot my iPod

Normally I thumb through Business life more often