NZ heads up new ad campaign [SMH]
...those selected to be shaved on the spot and the back of their heads branded with a temporary tattoo that will be visible for approximately two weeks.

The tattoos will alert people to the changes to the airline's check in system and direct them to learn more at changingthewayyoufly.co.nz.

Each 'Cranial Billboard' will receive $1000 cash...

"Check-in queues have become a fact of life that travellers begrudgingly accept. You end up staring at the back of people's heads, waiting for the line to move forward.

"So how better to tell our customers that Air New Zealand is going to do something about it at our three main domestic airports, than through messaging they can read while they're standing in a queue themselves?" said Air New Zealand's General Manager Marketing Steve Bayliss.