Originally Posted by jottoson

IMO Hotels that hide behind the SPG t&C are just hurting themselves. If a suite goes empty because it is not a "select standard suite" what happens?

1- the hotel recieves no increased revenue for the suite.
2- the platinum member pays and receives his regular room at regular price.
3- On a future trip, the platinum members may chose another starwood or non-startwood property based on price, location, etc.
4- the platinum member has a mediocre stay and may or may not return again.

or... If the hotel upgrades the platinum.

1- the hotel still recieves no increased revenue for the suite.

BUT:
2- the platinum member recieves the upgrade suite that he expects.
3 -On a future trip. the platinum will more than likely choose the same property as they enjoyed the suite that they had been upgraded to.
4- the platinum enjoys the trip, tells others about it, and more people travel to the property ultimately leading to increased revenue.