No.... The purpose of the SPG rules in terms of upgrades is so that a property does not have to give out its best suites as they may require too much cleaning or maintenance. Starwood corporate expects its hotels to do what is right for its guests. Lets take for example the Westin Diplomat. They have 100 suites, most of which have an ocean or a "premium" view. According to the program they dont have to upgrade to these suites. But they do. Time and time again. ( I have 35 stays at the westin diplomat to date.) And do you know why I continue to go to this property? Because they understand the purpose of the SPG program and elevate the platinum members to a "VIP" status and give them the treatment that they have earned by being devoted and staying 25+ times per year. Not because the terms and conditions of SPG tell them they had too.

IMO Hotels that hide behind the SPG t&C are just hurting themselves. If a suite goes empty because it is not a "select standard suite" what happens?

1- the hotel recieves no increased revenue for the suite.
2- the platinum member pays and receives his regular room at regular price.
3- On a future trip, the platinum members may chose another starwood or non-startwood property based on price, location, etc.
4- the platinum member has a mediocre stay and may or may not return again.

or... If the hotel upgrades the platinum.

1- the hotel still recieves no increased revenue for the suite.

BUT:
2- the platinum member recieves the upgrade suite that he expects.
3 -On a future trip. the platinum will more than likely choose the same property as they enjoyed the suite that they had been upgraded to.
4- the platinum enjoys the trip, tells others about it, and more people travel to the property ultimately leading to increased revenue.