interesting point. do you really think it is the fare for most folks or convenience? i live in the ewr area and in fll. i'm pretty sure co is the only non stop between the two. also i fly ewr-las every six weeks. i believe co is the only non stop there also. i fly for pleasure so convenience is key. i would imagine business travelers might look to pinch pennies but they have schedules to keep. with fares changing so often and taxes for this, fees and surcharges for that, do you think most travelers(not educated members of this forum) would know the difference? i am not being sarcastic. this is a serious question.