I listened to the call this morning while I waited for my flight to leave and I was disappointed. As most everyone has pointed out, this is not a great value in a way to use your points and is really just another "option", marketing nothing more. I was hoping there would be some sort of announcement that would give me some reason to make SPG my #1 hotel program, rather than my #2. You know something that would make me go from 30-50 nights a year to 75-80. Oh well, maybe next time. I was glad to hear that the people who actually make a difference read our posts...now if they choose to act on them is another matter.