This seems like just another in the long list of "opportunities" for credit card/loyalty programs to create options to redeem/burn points at high redemption rates. Maybe some people will use this, but I can't see why it's preferable to converting into the airline miles and redeeming directly, although on domestic tickets you might come out OK if you need to redeem double mileage Anytime Awards. Anyway, it's not worth any major fanfare and is nothing to get excited about.