I, for one, think the hype was overblown - SPG Flights doesn't fly in my book. [Sorry, William!]
Why? Because the points conversion is a poor deal. And many FTs have a couple of frequent flyer programs that accord them elite status/benefits and discount redemption so using SPG points for flights is a much less attractive option.
ANYWAYS ... the discussion over what was the new major SPG initiative got
me thinking we need to compile a top three wishlist of what needs to be done if SPG want to sweep the Freddies ever again.
SO ... here's my top three:
i. Guaranteed suite upgrade (YES! YES! YES!).
ii. Complimentary 'Free Night' suite stay certificate when achieving PLA.
iii. Early check-in, say, 8:00 am for elites.
Your inputs, pls!