Originally Posted by MarkXS

Advertising aims at capturing mindshare to influence future business. It's almost inevitable that the DL/NW merger will happen and thus the future company will be Delta. I expect that the current NW agreed with DL to promote DL for that reason.

Also - putting Delta in front of a bunch of Republicans, while in MSP, might be a subtle way to influence moving quickly on merger approval.

Folks, the merger is almost done. EU already approved it. Pilots already approved it. FAs don't have a say, due to union/non-union, until after it's a done deal. FAs are already getting DL uniform fittings. Videos showing Delta 744s are out on the web (cool video, BTW, check the thread.)

99% of the population, including those who have influence over the merger outcome, don't even know about 2-tier vs 3-tier award schedules, size of the F cabin, WBC vs BE, Chisholm vs. ICC or anything else FT NW loyalists obsess about, and couldn't care less about any of those issues even if they did know about them. Merger is going to happen.

It would be a crazy waste of money for NW to be advertising the NW brand at this point in time. Delta is the brand to promote now.