Another suggestion - if you are planning on running a bunch of miles/points through DC - would be to simply ask their personalized rewards department how much the watch would cost in terms of DC points. They only handle 100,000-point items and up, so this would certainly qualify. Basically, they see what they could buy it for, and then quote you a number in DC points. Only word of caution is that the redemption rate is poor compared to the other things you can get with DC points (namely, British Airways miles). But hey...it's a personalized reward!