The following is copied from: http://docs.yahoo.com/info/privacy/

which ALSO governs this new service - The new service is provided by an outside contractor.

Make an informed choice to use this service.

What isn't mentioned in the new service material is if your password for your airline miles is sent via SLL encryption.

"Yahoo! uses information for the following general purposes: to customize the advertising and content you see, fulfill your requests for products and services, improve our services, contact you, conduct research, and provide anonymous reporting for internal and external clients."

"Yahoo! does not rent, sell, or share personal information about you with other people or nonaffiliated companies except to provide products or services you've requested, when we have your permission, or under the following circumstances:


We provide the information to trusted partners who work on behalf of or with Yahoo! under confidentiality agreements. These companies may use your personal information to help Yahoo! communicate with you about offers from Yahoo! and our marketing partners. However, these companies do not have any independent right to share this information."

"We limit access to personal information about you to employees who we believe reasonably need to come into contact with that information to provide products or services to you or in order to do their jobs.
We have physical, electronic, and procedural safeguards that comply with federal regulations to protect personal information about you.
Your Yahoo! Account Information is password-protected.
In certain areas Yahoo! uses industry-standard SSL-encryption to protect data transmissions.
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Dance as if no one's watching, Sing as if no one's listening and live live everyday as if it were your last