Originally Posted by
D1andonlyDman
I think a more rational way to pose the question, is, when using cash money, why doesn't business class cost something like 1.5-2X the undiscounted coach fare, and 4-5X the discounted coach fare, rather than ~10X the discounted coach fare. .
Many European airlines (most notably SWISS) are selling discounted business cheaper (or very close) than full fare coach.