If they are offering deep discounts, where is the prosperity? Maybe they are pricing the discounts at par with either competing J options or maybe even last minute Y fares.

If this is the case, then this 'miracle' product is apparently unable to stand on its own and cannot support charging customers full price for the *cough* privilege of flying SQ nonstop in J.

If you are claiming insider status, what price is actually being charged to these 'discount' customers for these flights?