<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by ILUVCITIBANK:
eBay blew it here. Just doesn't know it yet.</font>
Yeah, kinda like Auction for America (however well-intentioned it was). You can see in their promo material for this program that they expect it to drive lots of additional traffic to their site. Sometimes even when you're a monopoly customers will balk.