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Thread: Why Frequent Flyer Programs Make Sense -- and Gutting Benefits Does Not
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Old May 19, 2003 | 8:04 am
  #12  
eMailman
 
Join Date: Feb 2000
Location: (SMV) St. Moritz, Switzerland
Programs: LH SEN, AA AAirpass, IC Ambassador Platinum, *wood Gold
Posts: 1,343
The real issue is what is the purpose of the FFP.

Reward and retain valuable customers?

Encourage travel that would otherwise not take place?

The trend is toward the former and away from the latter.

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