<font face="Verdana, Arial, Helvetica, sans-serif" size="2">Originally posted by gleff:
The person who buys full fare tickets but doesn't pick their own travel provider (either because they ignore it, their corporate travel department buys the tickets, or whatever) isn't going to spend more money on an airline because the loyalty program is slanted to high revenue travelers. For them, changes are a wasted benefit -- "an inefficiency in the system."
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Where do you get the idea that full-fare flyers don't care about rewards from a FF program? Even though they might not change airline, they can definitely influence the frequency of their flying, especially if they feel they are being rewarded significantly for doing so. At least I would think so, but you're saying flat out that that is not the case.. Why?
Ps! Did you design AAdvantage? :-)