free frequent flyer miles are not free
if you accrue ff miles via actual flying, those miles are not free
you have implicitly paid for them as the costs of the frequent flyer programs - including IT programmimg, additional hardware , advertising, personnell costs - are all included in the price of your ticket
so not to use them is a waste of your money, and you essentially subsidize those flyer who do use them
i'm waiting for an airline to come up with multi tier priicing and produce a fare that doesnt inclide miles and is always10 to 15% lower than a mileage accruing fare
one could argue that those programs whose points expire in a year are at least tending towrds this, but they are notq uite there yet