On further consideration I think that a "mileage is b.s" attitude seems just an unsophisticated take on what is really just a game in which the rules are changing. While most of us might bemoan the fact, we're not ready to quit the game; we'll just learn today's rules and work with them.
I agree in part. Sometimes if we do this, the companies that make/change all these rules seem to know what we will put up with so they make it tougher. That's why it's good to still complain and keep them from pushing it all too far. Afterall some of the new rules of mileage use ARE a bit screwball.