Funny thing is EK used to be the 'cheaper' airlines from SEA to MEA & Europe which was why I started flying with them 3 yrs ago. My J class flight cost on average USD2500 before but now it's USD4000!! I won't be surprised if my company will instruct me to fly with another airlines e.g EY or QR (unless they start charging more). I'll still be in J class, so no worries

Bottom line is the dollar that will decide for the majority of us. But for you directors, VIPs, trust fund babies, you can still choose who you fly with