Already written to EK showing tickets purchased on QR (in my case) and PK (

, I know) in my mother's case - in total I have been able to get 9 people to switch from EK to other airlines as well as a (quite large) corporation here in Karachi.
Most of these people love EK because of their frequency to/from KHI but many were willing to 'try' another airline for their next trip as a comparison if nothing else. ^
FWIW, I will still hang around on the EK forum a lot - I love the atmosphere here; compared to other forums, everyone seems much friendlier and I feel that this forum is much more laid back / has less drama than other forums.
Cheers,